Twitter pour recruter : réaction d'une analyste RH

Madeline Laurano, analyste RH chez Bersin & Associates, livre ses réactions au sujet de Twitter pour le recrutement de nouveaux collaborateurs sur le blog de Bersin .

Sceptique puis après quelques mois d'utilisation ...

Quelle est donc cette plateforme dont le buzz est si important ? Facebook a récemment tenté une acquisition (refusée par Twitter). Dell (@DellOutLet) a annoncé que Twitter lui a amené 1 million de dollars de chiffre d'affaires.

Quelques success stories pour la convaincre

C'est le cas d'Ernst & Young (@Ernst_and_Young) qui organise des "twitter chats" pour encourager les conversations. Elle mentionne également le cas de nGenera (@nGenara) qui a embauché plus des 2/3 de ses collaborateurs grâce aux réseaux sociaux dont Twitter.

Ses conseils pour réussir

- Créer un profil original
- Régulièrement poster des tweets
- Etablir de solides connexions
- S'assurer de la qualité dans le contenu des tweets
- Utiliser les messages directs pour les conversations privées
- S'appuyer sur l'outil Twitter Search

Récemment dans la semaine, Jacques Froissant est revenu sur son utilisation de Twitter et ses retours pour le recrutement. Deux articles à lire : "J'ai recruté avec Twitter" et "J'ai trouvé une utilité à Twitter !"

Je vous invite également à relire un de nos billets concernant TwitHire.
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